Rally — The Future of Influence Starts Here
More and more projects today are looking for transparent and reliable ways to collaborate with authors on X. This is exactly why Rally was created — a protocol designed to simplify the process of rewarding genuine, verifiable publications. It ensures that projects can trust their funds are not wasted but spent on proven contributions. The logic of the system is built to minimize manipulation and manual arrangements — saving both budget and effort. All actions are recorded on-chain, without intermediaries and with clear, transparent rules.
On the homepage, this is stated very clearly: anyone with an X account and their own audience can participate and earn, while verification and payouts happen automatically through GenLayer smart contracts. The workflow is also described: you join a campaign, complete a mission on X, the system evaluates the result, and transfers the reward. Everything is transparent!
Now let’s take a closer look: what the protocol is, why it was created, how the evaluation system works, what roles participants can take, how blockchain is used, and what is important to know before getting started. Below is an overview based entirely on Rally’s official materials.
What is Rally
Rally is an on-chain marketing protocol for X. Projects launch campaigns with missions, and authors participate through tweets, threads, and replies. Content and engagement are then verified using several AI models and strictly defined rules. Rewards are distributed automatically by smart contracts. The core idea is highly practical: pay for proven contributions, not for promises or flashy price tags. The website states clearly that the protocol is open to anyone with a voice and a community. Participation is free — all you need is an X account and a wallet to receive rewards.
On August 26, 2025, Rally’s blog published an introductory article where the team explained why the classic model of closed deals, informal agreements in chats, and reliance on superficial metrics like follower counts does not work. Rally offers an alternative: programmable participation rules, transparent quality assessment, and on-chain settlements. The article also notes that at the end of each period, campaign scores are aggregated into a unit of account called Rally Points, which serve as the basis for payouts according to the campaign’s rules.